The IMS Barter network allows optomotrists to trade eyecare for products or services in the same network.
"My broker at IMS is great... He's like another sales person for me. I've been a member for years because IMS has taken the time to understand my business, and taken the time to show me how I can best use them. People willing to take the time - you don't find that easily out there these days. I spend our trade on anything we spend cash on. For instance, accounting is a big one."