Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"At the Wine Road, we have been working with IMS Barter for over a year now. They were recommended to us by a current winery member, who has worked with them for years - quite successfully! We already have some winery and lodging members that use this program to fill their rooms and sell wine. Every poster, postcard, sign we have printed for the past year, we have bartered for with our event tickets. We have also used tickets for advertising and some supplies. With our current budget constraints, we would NOT be able to print these items if we were paying for them - it would just not be in the budget. "