Back to Barter: A Solution for Struggling Paint and Coatings Companies

Back to Barter: A Solution for Struggling Paint and Coatings Companies - Paint & Coating Industry

Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.

Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.