Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"I want to express my appreciation for the way you handle referrals. In all of my experience with past IMS representatives, we've had our business controlled by the reps. I love that you are free with who is potentially in need of our services so that WE can reach out to them, have that conversation with them of what they're looking for and what we can offer, and thus sell our own business in a way that works both for us and the customer. Because of that, we'll be able to utilize the IMS platform more frequently."