Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"IMS has allowed me to grow my personal and business activities. My broker has brought me a new stream of revenue that I could have never received without being involved with the barter system. The communication she provides allows me to keep cash in my pocket and expand my business activity."