Back to Barter: A Solution for Struggling Paint and Coatings Companies

Back to Barter: A Solution for Struggling Paint and Coatings Companies - Paint & Coating Industry

IMS Barter

Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.

Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.

What people say

"The key to barter is to turn your trade dollars into cash-purchasing power. With IMS it's practically infinite - anything we used to buy with cash we can now buy with trade dollars. Our broker is great. She works hard for us. Almost anything we need, she finds. The biggest advantage to bartering is getting new business from people who otherwise would not have heard of our company."

Ken Vedder
National Binding Supplies & Equipment | North Aurora, Illinois