Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"“Becoming part of IMS barter program has been one of the best decisions we have made 15 years ago. We have developed a great share of customers and established amazing network with business owners. Last year we got married and used 95% of our trade towards wedding items such as ballroom, cake, dress, wedding planner, invitations etc. Could not be happier! We absolutely love our IMS trade brokers, they do amazing job! Thank you, IMS.“ "