Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"I have been a member of IMS since 2006. I feel it was the best decision I have ever made concerning my business. My IMS dollars are great discretionary money that I can spend anyway I want. It gives me the flexibility to do things with my home, office, vehicles, and travel without taking cash out of my business. I have also learned that membership gives me new cash customers also. If I take excellent care of other IMS members then they will in turn send non IMS members that are their friends to me. So I think it is a WIN WIN for everyone."