Everything old is new again. As business bottoms out as a result of COVID-10, the oldest form of trade—barter—is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Just ask John Strabley, CEO of IMS Barter (International Monetary System) in New Berlin, Wisconsin. Formed in 1985, IMS has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
“Since the abrupt economic shutdown in March,” says Strabley, “Our marketplace has hit record online purchasing volume. Our website, IMSBarter.com, has seen a tremendous increase in traffic.”
""I really enjoy working with IMS Barter. I am able to get additional sales that my company may not otherwise receive. Also, I am finding a lot of great ways to use the barter dollars. My company has used barter dollars to pay for marketing and advertising, an answering service, a lawyer, accounting services, maid service and more. I also use barter dollars personally for various things like restaurants, hotels, equipment rental, lawn care, etc. IMS has been having a customer appreciation day once a year that is a lot of fun. Also, there are various mixers to meet other members. Thanks IMS for doing a great job." Patrick Bautch owner of: Happy Day Carpet Care and FLOOD DOCTORS"