Everything old is new again. As business bottomed out as a result of COVID-19, the oldest form of trade -- barter -- was booming. However, this is not your father's direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business to business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses an advantage.
"Barter is AWESOME. We love it! Our first thought, whenever we have a purchase to make for the office, is to check the IMS on-line directory. If we don't find the item that our company needs there, we contact our trade broker, who has always been able to assist us. We have spent our IMS trade dollars on copiers, printers, letterhead, business cards, truck lettering, business and personal travel, employee incentives, customer appreciation gifts and charitable donations. And to top it all off, IMS' travel department booked accommodations for us in Europe!!! Great stuff..."